Alcohol/Drug-Impaired Driving
An awareness survey carried out on 300 people in licensed premises in the Bay of Plenty region revealed that 84% thought that posters and signage in licensed premises was a good way to promote responsible driving.
PROJECT PISST, a Tauranga and Western Bay of Plenty drink drive awareness campaign, began nine years ago, initiated by Jury Design and funded by the Tauranga/Western Bay of Plenty District Council.
PROJECT PISST involved installing 80 permanent poster frames in licensed premises (in toilets) that housed "attention-grabbing" images and drive-sober messages. The campaign was a multimedia mix; also including billboards, advertisements, various print material and promotional items.
The first and most important task was to capture the attention of patrons. The second was to get a "drive-sober" message across in a limited amount of time. Jury Design combined bright and unique images (not traditionally associated with drink driving) with simple messages. The result was that 72% of people interviewed said the posters captured their attention.
Note: Many of these resources can be adapted to include drug-impaired driving.
Drink Drive Awareness Resources
Road Safety > Drink Driving
View images and promotional material used in a number of drink drive awareness campaigns, including PROJECT PISST. Resources available include posters, drink coasters, pocket cards, taxi cards, signage, advertisements and promotional items. All resources have an emphasis on making safe choices.
File Size: 2.34 MB
File Format: PDF
