Driving fatigued ranges from being a bit wary, to tired or even exhausted. All states of tiredness can severely affect a driver’s reaction time and concentration. This series of adverts provides reminders about the importance of ‘taking a break’ when driving – for the sake of both you and your family.
ClientWaikato District Council, Waipa District Council.ServicesDesign, advertising, promotional items (ice scrapers).Year2014 - present
